I'm Vegan
Health & Wellness
March 2025 - Ongoing
Sweden
🇸🇪Overview
Djurens Rätt, is Sweden’s leading animal rights organisation and a recognised authority in promoting ethical and sustainable business practices. Operating within the ethical certification and animal welfare sector, they focus on advancing vegan labelling standards, increasing transparency for consumers, and supporting the growth of plant-based products in the food and cosmetics industries.
The I'm Vegan project involved developing a digital certification platform that allows companies to register their products and verify compliance with vegan standards. This solution automates and streamlines the certification process, making it faster, more transparent, and easier to manage for both companies and the certifying organisation.
Services Provided for This Case
Challenge
Djurens Rätt faced increasing demand for vegan product certifications, but their manual process, which relied on emails, document exchanges, and spreadsheets, was inefficient and difficult to scale. They needed a centralised digital platform to simplify submissions, streamline certification workflows, and improve collaboration between companies and their internal review team.
Solution
To help Djurens Rätt manage the growing volume of vegan product certification requests, Go Wombat adopted a structured, research-driven approach. Drawing on our previous experience with compliance and certification platforms, we tailored a solution that met their specific operational and security needs.
During the discovery phase, our team mapped the entire certification workflow from ingredient submission to final approval, defined key user roles such as PBR staff, company representatives, and members, and addressed GDPR and data protection requirements for managing sensitive product data. We also evaluated third-party integrations for e-signatures and payment processing to streamline administrative tasks.
These efforts led to the design of a scalable and secure platform architecture that supports Djurens Rätt’s current operations while providing flexibility for future growth.
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Result
The solution developed by Go Wombat effectively resolved the key operational challenges faced by Djurens Rätt. By replacing a fragmented, manual certification process with a fully integrated digital platform, the organisation achieved significant gains in efficiency and processing speed.
Certification applications can now be submitted, reviewed, and approved within a single platform, streamlining workflows and eliminating unnecessary manual steps. Automated status tracking and centralised dashboards have accelerated decision-making and reduced internal communication overhead. As a result, staff can process a higher volume of certification requests without increasing administrative workload.
Additionally, partner companies now enjoy a smoother user experience, with clear visibility into the progress and status of their applications at every stage.
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