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Tools for managing content ownership and distribution, for paid TV, video streaming channels and web and mobile publishers.
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We build and integrate advertising platforms around your data, workflows and scale requirements. See our work for 4D, IDFree and Sourcepoint, then tell us about the platform, integration or engineering problem your team needs to solve.
Discuss your AdTech project
Go Wombat builds custom adtech software for publishers, advertisers and ad networks.
Tools for managing content ownership and distribution, for paid TV, video streaming channels and web and mobile publishers.
Programmatic advertising solutions that extend your brand's reach, including integration with and management of inventory systems.
For networks that connect advertisers with publishers, other networks or aggregators, we develop automation and management tools.
Custom software to generate more leads, target audiences more accurately and automate digital marketing and advertising processes.
We build custom adtech solutions, including:
A custom platform that integrates your channels, a marketing and sales CRM, or other software built for your business.
Software that connects the tools in your marketing and adtech stack into one platform.
Machine learning models for bidding, targeting and ad delivery.
MVPs and custom platforms for adtech and martech startups.
What you get when Go Wombat builds your adtech software:
Go Wombat has over 10 years of experience building complex software, including adtech software for clients such as Sourcepoint, 4D and IDFree.
Our developers know the adtech and martech ecosystem and build tools that meet today's needs and scale as your campaigns grow across channels.
Business needs change, so we design adtech software that can adapt, and we look for bottlenecks before they appear.
We build adtech platforms mainly in Python, together with the frameworks and technologies listed below.
The Go Wombat tech stack:
Our custom adtech software development services cover the main types of advertising and marketing software.
We work with advertisers, publishers and other companies in the advertising supply chain.
Demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks and similar providers handle large traffic volumes from many sources.
We build real-time bidding (RTB) solutions and the supporting tools these platforms need.
The physical location of users, type of device being used, and other variables impact the quality of the traffic being bought and sold for marketing purposes.
We build programmatic tools that assess the quality of your traffic and ads against your own parameters.
Marketplace ad software helps advertisers and publishers work together, sometimes without the involvement of a traditional advertising network.
We can build your own marketplace, integrate your system with third-party vendors or automate marketing processes.
Affiliate programmes promote your services without a large upfront investment, but the more successful the programme, the more affiliates you have to manage.
We build affiliate management software with the features your programme needs.
We build advertising software following the standard software development life cycle (SDLC). Here is what the process looks like from your side:

We follow an established process, but each project is built for the specific business. If you are not sure what functionality you need, we first gather and analyse the requirements with you.
We build software for traditional programmatic advertising as well as real-time bidding (RTB) platforms.
Areas where our marketing software can help:
Buying and selling display ads brings revenue and exposure. Custom supply-side software keeps the process running smoothly.
When influencers publish on social networks and blogs, native and social marketing software makes sure you have all the advertising data.
Out-of-home advertising is one of the oldest forms of mass communication; digital out-of-home (DOOH) adds digital screens and programmatic buying. We build DOOH software that shows your content to relevant audiences at the right time.
We build video advertising platforms and extend existing ones.
We also develop software for voice advertising tools.
Programmatic software for connected TV (CTV) and over-the-top (OTT) advertising.
If off-the-shelf platforms don't meet your requirements, we can build adtech and martech software that does.
Tell us what your platform needs to do.

Selected adtech projects: what we built, for whom and how.
Adtech solution
July 2019 — Ongoing
4D, a product by SilverBullet, is a marketing and advertising platform that matches ads with the right audience in the most relevant context. This privacy-first solution helps brands, agencies, publishers, and ad platforms thrive in the post-cookie era by ensuring that ads are contextually aligned across all channels, thereby enhancing their effectiveness and engagement. 4D delivers display, video and in-app campaigns in trusted environments, using contextual targeting and insights.

Data reporting software
March 2020 - Ongoing
IDfree is a platform for building targeted advertising campaigns while respecting user privacy. It uses anonymous data, such as demographics and location, to reach the chosen audience across multiple channels. Unlike traditional advertising methods that rely on cookies, IDfree complies with privacy regulations like GDPR and CCPA. This ensures efficient and compliant advertising, providing a solution for advertisers in the evolving landscape of online marketing. IDfree also offers custom data reports based on statistical data from most European countries.

Compliance monitoring and privacy measurement technology
Marketing & Advertising
September 2019 - ongoing
Diagnose is Sourcepoint's compliance monitoring tool for publishers and brands. It uncovers privacy vulnerabilities introduced by vendors on the websites they own and operate. The information provided by the tool allows businesses to make decisions where to publish ads and which publisher portals to stay away from, making sure all Ad placements adhere to regulations like GDPR and CCPA. Diagnose’s dashboards also show where and how vulnerabilities are introduced on a specific property and how to improve its compliance score. The most recent project extension is Privacy Lens, a data privacy measurement and analytics tool for digital advertising. It lets media buyers see how their media inventory suppliers approach consumer data protection.

We build and integrate advertising software around existing data and workflows. Start by describing the part of the platform you want to improve, the systems it connects to and the constraints your team must keep. This helps frame the work as a focused integration or extension, rather than assuming a full rebuild.
Share the business problem, your current stack and the systems involved. Useful details include typical and peak traffic, data sources, reporting needs, performance constraints and a target timeline. A short brief is enough to start; note which details are still unknown.
Choose one workflow or integration and define its acceptance criteria before expanding the scope. Depending on the problem, useful measures include response time at an agreed load, data completeness, reporting accuracy or time spent on manual work. Record the starting point so the pilot can be compared with the existing process.
The 4D, IDFree and Sourcepoint case studies on this page describe selected advertising and data-platform projects. Use them to compare the business context, integrations and engineering work with your own requirements. Tell us which aspects are relevant when you send your brief.


