Rest assured that when you go with Go Wombat for your adtech software development, you will get the expertise and inventiveness to solve the problems that are keeping you from being efficient and optimised in your ad strategy.
Custom Adtech Solutions Software Development Services
Thrive in an ever-expanding and changing media landscape with technology that’s built-to-spec for your business. Optimise your advertising campaigns with automation and inventory management while keeping critical data safe for all parties, all with Go Wombat adtech solutions.
Custom adtech development services
Go Wombat builds the tools for advertising and marketing to get the word out to more consumers and maximise your revenues.
Our seasoned developers make adtech software tailored to your business, wherever you land on the industry spectrum.
For publishers
If you’re a publisher, you know the importance of managing the ownership and the showing of content. We help businesses like yours with a host of solutions, whether you deal with paid TV, video streaming channels, or you are a web and mobile publisher.
For advertisers
The space for digital advertising is ever-widening, but how can you make sure that you’re extending your brand’s reach to more viewers across that space? We set you up with a programmatic advertising solution, including ways to ramp up your monetisation with the integration and management of inventory systems.
For ad networks and other providers
As you connect advertisers with publishers, or even with other networks or aggregators, we develop custom adtech solutions with automation and management tools to optimise your results. Your success is our success at Go Wombat.
Powerful adtech solutions for modern marketing campaigns
Supercharge your leads yield, target your audiences more accurately, and automate all possible digital marketing and advertising processes through robust custom software.
At Go Wombat, we create custom solutions for the adtech space, including:
Custom adtech and martech software
Whether you need a custom platform to integrate all your channels, a marketing and sales CRM, or another personalised piece of software for your business, our team is here to help.
Partner integrations
Building the right marketing stack is one thing. Having a platform that brings it all together is another. With Go Wombat, you can get a tailored piece of software that unites your adtech tools.
Machine learning and AI
Smarter algorithms. Faster bidding. Better ad delivery. All of these things are essential in the world of adtech, and innovative technology like artificial intelligence makes them possible.
Adtech startup services
Marketing startups get a boost from using custom software. Our team loves finding solutions to unique challenges, which is the reason why we thrive when we partner with new adtech brands.
Our experienced adtech specialists and developers
Experience
Go Wombat has over 8 years of experience building complex solutions, including custom adtech software development. Our team has the know-how for handling all shapes and sizes of advertisement software development for each stage of the advertising value-chain.
Superior adtech talent
We hire the best and we train them to stay on top. You want someone who knows adtech and martech, who knows the ecosystem, and who knows how to outfit you with tools that will be necessary now and scalable for the future, in order to run successful ad campaigns across channels. And that’s what you get from our experts at Go Wombat.
Creativity
Creating custom adtech solutions takes more than just knowing a programming language or even experience in the industry. Times change, and your business needs along with them. That’s why you need our type of developers – the type that have that extra inventiveness to solve your problems and prevent bottlenecks in the future.
A powerful tech stack
We are firm believers in the versatility of Python as the basis for building robust software like adtech platforms. Hence, our developers are highly proficient in the programming language, as well as other key frameworks and state-of-the-art technologies.
Custom adtech and programmatic software development
Without the right set of custom adtech solutions, it’s impossible to measure your growth, much less achieve your goals. Our custom adtech software development services can ensure that you have the exact pieces of marketing applications you need.
It doesn’t matter if you’re a company advertising its services, a publisher that generates traffic, or another stakeholder that supports the advertising industry in one way or another.
DSPs, SSPs, and similar solutions
Demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, and similar providers have to work with huge traffic volumes that come from countless sources.
At Go Wombat, we create real-time bidding (RTB) adtech solutions and other necessary tools to create an advertising ecosystem where all these businesses can thrive.
Ad and traffic quality tools
The physical location of users, type of device being used, and other variables impact the quality of the traffic being bought and sold for marketing purposes.
Our team of adtech developers can create custom programmatic solutions that help you assess the quality of your traffic and ads based on your unique parameters.
Private and public marketplaces
Marketplace ad software helps advertisers and publishers work together, sometimes without the involvement of a traditional advertising network.
Whether you want to create your own marketplace, integrate your system with a third-party vendor, or automate marketing processes, Go Wombat is here to help.
Affiliate management software
Affiliates are a great way to promote your services and boost your sales without needing a huge upfront investment. However, the more successful the program, the more affiliates you’ll have.
Simplify your affiliate relationships with custom software built by Go Wombat and get features tailored to your company’s distinct needs.
How we build your custom adtech solution
When Go Wombat creates advertising software, we follow the standard principles of the software development life cycle (SDLC). We’re proficient practitioners of it so you don’t have to be. Here’s what your adtech software development path will look like from your perspective:
We personalise our adtech development services
Although we have an established process we follow for creating software, we develop your project specifically for your business and its needs. If you don’t have a clear idea of the functionality you need, our trusted team can guide you as we listen, gather requirements, and make our analysis.
Sure, we understand the intricacies of advertising and marketing software on a general level. But we also get to know your business on a personal level. Then, we build adtech and martech applications accordingly, so you can reap the benefits from features that are suited for your organisation.
Martech and adtech: Perfect stages of innovation
From traditional programmatic adtech tools to innovative RTB platforms, technology has long been one of the drivers of the marketing industry.
Here are some of the areas where our marketing software can help you excel.
Display advertising
Buying and selling display ads is a great way to generate revenue and get exposure. With a custom ad technical supply program, you can ensure that this process is seamless.
Native and social
Are your influencers constantly generating content on social networks and blogs? Native and social marketing software can verify that you have all the advertising data available.
DOOH marketing
Digital out-of-home (DOOH) advertising is older than many forms of adtech. Our DOOH marketing software development experts can ensure that your content reaches the relevant audiences at the right time.
Video advertising
Video advertising is powerful. With our marketing software development services, you can make sure that your video advertising platform is as robust and effective as your ads campaign.
Voice marketing
Every year, voice marketing inches closer to a breakthrough. If you need to get software development for voice advertisement tools, contact Go Wombat today.
OTT and CTV ads
Connected television (CTV) and over-the-top (OTT) ads can engage users at crucial moments. Get advertising programmatic software built for these instances by skilled professionals now.
Need expert help with your adtech service?
The right adtech and martech software can greatly improve the results of your marketing campaign. Don’t settle for off-the-shelf platforms that hardly meet your requirements.
Contact Go Wombat and get tailored software that propels your marketing processes forward.
Our successful cases in adtech industry software developments
Marketing & Advertising
July 2019 — Ongoing
United Kingdom
🇬🇧4D, a product by SilverBullet is a platform designed for marketing and advertising, enabling users to match ads with the right audience in the most relevant context. This privacy-first solution helps brands, agencies, publishers, and ad platforms thrive in the post-cookie era by ensuring that ads are contextually aligned across all channels, thereby enhancing their effectiveness and engagement. 4D supports the delivery of display, video, and in-app campaigns in trusted environments, leveraging its advanced contextual targeting and insights capabilities.
More
Marketing & Advertising
March 2020 - Ongoing
Denmark
🇩🇰,
Norway
🇳🇴IDfree is a platform designed to build targeted advertising campaigns while respecting user privacy. It uses anonymous data, such as demographics and location, to effectively reach your desired audience across multiple channels. Unlike traditional advertising methods that rely on cookies, IDfree complies with privacy regulations like GDPR and CCPA. This ensures efficient and compliant advertising, providing a solution for advertisers in the evolving landscape of online marketing. Additionally, IDfree offers custom data reports based on statistical data from most European countries, allowing for precise and insightful campaign strategies.
More
Clients & Testimonials
Chloe Grutchfield
Chief Product Officer, Sourcepoint/ co-founder redbud
The first success metric is Go Wombat’s ability to stick to the roadmap we’ve built together. They’ve been great at delivering when they said they would deliver. We have a big release planned for the end of this week, and they’re on track. They’ve actually delivered everything already, which has given us more time for additional testing.
What's worked really well for us is to see Go Wombat as an extension of our team and not just as a supplier. The company has become a trusted partner. Their thorough planning and ability to stick to a schedule are notable. Customers can expect a partner that integrates smoothly into existing teams and responds well to constructive feedback.
Ulrik Larsen
Chief Data Officer, GLOBALDATARESOURCES
[The software] is working really well, and the experience for the user is seamless. Internal stakeholders are extremely pleased with Go Wombat's skills, which led to the successful completion of the platform and to an ongoing collaboration. The team is thoughtful, creative, and organized, and their development skills are unmatched.
There are a lot of places where they’ve helped us. We’re good statisticians, and we can program a little bit, but Go Wombat is in a different league. The structure and tuning of the databases were handled by them. It involves millions and millions of calculations that have to happen when a user does something like pulling a slide.
Ali Khorshidi
managing director, frontdesk NORDIC AB
Go Wombat developed a custom cloud-based solution for Frontdesk Nordic, a Telecom PBX provider in Sweden with a total of 60 employees. All of the developers from the very beginning of our collaboration demonstrated a great seriousness and willingness to cooperate as a team. They used Django to create a tool that automates the counting of deals and other tasks.
Vladimir and the rest of the developers have helped us very much in streamlining our systems and bringing in good flows to our customers. They have worked in a good and efficient way, but above all we have been pleased with the communication between our companies and the employees. We have only strong recommendations, when it comes to working with Go Wombat.
Lionel Lassalle
Founder and CEO, CRUNCHO
We have worked with Go Wombat for a bit more than half a year now, hiring both the full-time services of frontend and backend developers on their team. Our experience has been excellent, the team has been able to solve any architecture dilemmas and helped us achieve our software goals in a shorter timeframe than we had initially planned.
The collaboration has been smooth and we have been able to develop our service further and tackle some difficult technical issues together. I would recommend working with Go Wombat because their main focus is the delivery of software that works and their developers are willing to go the extra mile in terms of creativity to make that happen.
Oscar Bergqvist
Back-office chef, svensk Värde pappers service
Efficiency, knowledge and responsiveness is what first comes to mind when I think about Go Wombat. I had very good communication with the project manager and the developers had a great understanding of the project. They also kept documentation, so the software maintenance and upgrading have been straightforward.
The project consisted of front-end development, and considering the result I will not hesitate hiring them on further various projects. I am pleased to be able to say that I can recommend Go Wombat, their technical knowledge, creativity, and ability to complete complex tasks helped accelerate the project and move it forward.
Robert D. Skönblad Andersson
COOP SVERIGE
We have been using Go Wombat for outsourcing parts of our development for several months now, and it's been a fully positive experience. Our team is satisfied with how the Go Wombat developers communicate, solve issues, and take the initiative whenever the problem is time-sensitive.
The team works fast, they ask the right questions, come up with ideas for solutions, and can work both independently and in closer collaboration. They have become one of the driving forces in the creation of our software and we’ve been very impressed with everything. Definitely recommended.
Oleksii Tsvietkov
CTO, FF GROUP
We have been working together for 5 years already on dozens of various projects. The engineers from Go Wombat are experienced and dedicated, they provide decent support efforts and have a sense of efficiency. They also fuse agility, applications functionality, and new technologies implementation very well.
We've faced a lot of technical challenges during our cooperation on security systems, logistics and traffic management, and data analysis where Go Wombat showed a strong grip over the situation and profound expertise. We know the capability of their team and expect them to do everything on a high level — and they do.
Maor Conforti
vice president of R&D, Cybord
Their engineers are dedicated and reliable, and they deliver at an excellent standard. Go Wombat has delivered efficiently and flexibly alongside internal teams, and the client has transformed the architecture of their custom solution thanks to them. They are flexible to our work methods, communication style, and changing needs.
By having a microservices-based system, the company is now also able to provide high-quality services at a reasonable cost for us. They often take the initiative to suggest improvements in the process and our product, which saves us a lot of time and work. Their engineers are highly engaged with us, our customers, and the product quality.
Neil Hartley
Co-founder, the right five
Go Wombat has been able to both understand our initial concept and create a final system. The product looks fantastic and Go Wombat's design work has been exemplary throughout the project. It is a valuable ongoing partnership largely because the technical experience is a welcome addition to our founding team.
Go Wombat created our first product, and handled everything from design and coding through to hosting. Companies can expect a dedicated and responsive team during their whole project. I fully expected them to put the project on hold for six months, but they never missed a beat. They kept on working. It was miraculous.
Jonas Jakobsson
Head of Sales, Developers Shore
We're most impressed with Go Wombat's strong project ownership. We give Go Wombat excellent feedback on their responsiveness, out-of-the-box approach, and problem-solving skills. With their help, we’ve been able to keep our customers happy, so we are more than satisfied with their work.
Go Wombat leverages its expertise to deliver results on time and take full control of the project. I have a lot of happy clients who keep on coming back to us, and they’ve praised Go Wombat’s quick response time, curiosity, and problem-solving skills. The team is also incredibly responsive and very professional.
Chloe Grutchfield
Chief Product Officer, Sourcepoint/ co-founder redbud
The first success metric is Go Wombat’s ability to stick to the roadmap we’ve built together. They’ve been great at delivering when they said they would deliver. We have a big release planned for the end of this week, and they’re on track. They’ve actually delivered everything already, which has given us more time for additional testing.
What's worked really well for us is to see Go Wombat as an extension of our team and not just as a supplier. The company has become a trusted partner. Their thorough planning and ability to stick to a schedule are notable. Customers can expect a partner that integrates smoothly into existing teams and responds well to constructive feedback.
Ulrik Larsen
Chief Data Officer, GLOBALDATARESOURCES
[The software] is working really well, and the experience for the user is seamless. Internal stakeholders are extremely pleased with Go Wombat's skills, which led to the successful completion of the platform and to an ongoing collaboration. The team is thoughtful, creative, and organized, and their development skills are unmatched.
There are a lot of places where they’ve helped us. We’re good statisticians, and we can program a little bit, but Go Wombat is in a different league. The structure and tuning of the databases were handled by them. It involves millions and millions of calculations that have to happen when a user does something like pulling a slide.
Ali Khorshidi
managing director, frontdesk NORDIC AB
Go Wombat developed a custom cloud-based solution for Frontdesk Nordic, a Telecom PBX provider in Sweden with a total of 60 employees. All of the developers from the very beginning of our collaboration demonstrated a great seriousness and willingness to cooperate as a team. They used Django to create a tool that automates the counting of deals and other tasks.
Vladimir and the rest of the developers have helped us very much in streamlining our systems and bringing in good flows to our customers. They have worked in a good and efficient way, but above all we have been pleased with the communication between our companies and the employees. We have only strong recommendations, when it comes to working with Go Wombat.
Lionel Lassalle
Founder and CEO, CRUNCHO
We have worked with Go Wombat for a bit more than half a year now, hiring both the full-time services of frontend and backend developers on their team. Our experience has been excellent, the team has been able to solve any architecture dilemmas and helped us achieve our software goals in a shorter timeframe than we had initially planned.
The collaboration has been smooth and we have been able to develop our service further and tackle some difficult technical issues together. I would recommend working with Go Wombat because their main focus is the delivery of software that works and their developers are willing to go the extra mile in terms of creativity to make that happen.
Oscar Bergqvist
Back-office chef, svensk Värde pappers service
Efficiency, knowledge and responsiveness is what first comes to mind when I think about Go Wombat. I had very good communication with the project manager and the developers had a great understanding of the project. They also kept documentation, so the software maintenance and upgrading have been straightforward.
The project consisted of front-end development, and considering the result I will not hesitate hiring them on further various projects. I am pleased to be able to say that I can recommend Go Wombat, their technical knowledge, creativity, and ability to complete complex tasks helped accelerate the project and move it forward.
Robert D. Skönblad Andersson
COOP SVERIGE
We have been using Go Wombat for outsourcing parts of our development for several months now, and it's been a fully positive experience. Our team is satisfied with how the Go Wombat developers communicate, solve issues, and take the initiative whenever the problem is time-sensitive.
The team works fast, they ask the right questions, come up with ideas for solutions, and can work both independently and in closer collaboration. They have become one of the driving forces in the creation of our software and we’ve been very impressed with everything. Definitely recommended.
Oleksii Tsvietkov
CTO, FF GROUP
We have been working together for 5 years already on dozens of various projects. The engineers from Go Wombat are experienced and dedicated, they provide decent support efforts and have a sense of efficiency. They also fuse agility, applications functionality, and new technologies implementation very well.
We've faced a lot of technical challenges during our cooperation on security systems, logistics and traffic management, and data analysis where Go Wombat showed a strong grip over the situation and profound expertise. We know the capability of their team and expect them to do everything on a high level — and they do.
Maor Conforti
vice president of R&D, Cybord
Their engineers are dedicated and reliable, and they deliver at an excellent standard. Go Wombat has delivered efficiently and flexibly alongside internal teams, and the client has transformed the architecture of their custom solution thanks to them. They are flexible to our work methods, communication style, and changing needs.
By having a microservices-based system, the company is now also able to provide high-quality services at a reasonable cost for us. They often take the initiative to suggest improvements in the process and our product, which saves us a lot of time and work. Their engineers are highly engaged with us, our customers, and the product quality.
Neil Hartley
Co-founder, the right five
Go Wombat has been able to both understand our initial concept and create a final system. The product looks fantastic and Go Wombat's design work has been exemplary throughout the project. It is a valuable ongoing partnership largely because the technical experience is a welcome addition to our founding team.
Go Wombat created our first product, and handled everything from design and coding through to hosting. Companies can expect a dedicated and responsive team during their whole project. I fully expected them to put the project on hold for six months, but they never missed a beat. They kept on working. It was miraculous.
Jonas Jakobsson
Head of Sales, Developers Shore
We're most impressed with Go Wombat's strong project ownership. We give Go Wombat excellent feedback on their responsiveness, out-of-the-box approach, and problem-solving skills. With their help, we’ve been able to keep our customers happy, so we are more than satisfied with their work.
Go Wombat leverages its expertise to deliver results on time and take full control of the project. I have a lot of happy clients who keep on coming back to us, and they’ve praised Go Wombat’s quick response time, curiosity, and problem-solving skills. The team is also incredibly responsive and very professional.
Chloe Grutchfield
Chief Product Officer, Sourcepoint/ co-founder redbud
The first success metric is Go Wombat’s ability to stick to the roadmap we’ve built together. They’ve been great at delivering when they said they would deliver. We have a big release planned for the end of this week, and they’re on track. They’ve actually delivered everything already, which has given us more time for additional testing.
What's worked really well for us is to see Go Wombat as an extension of our team and not just as a supplier. The company has become a trusted partner. Their thorough planning and ability to stick to a schedule are notable. Customers can expect a partner that integrates smoothly into existing teams and responds well to constructive feedback.
Ulrik Larsen
Chief Data Officer, GLOBALDATARESOURCES
[The software] is working really well, and the experience for the user is seamless. Internal stakeholders are extremely pleased with Go Wombat's skills, which led to the successful completion of the platform and to an ongoing collaboration. The team is thoughtful, creative, and organized, and their development skills are unmatched.
There are a lot of places where they’ve helped us. We’re good statisticians, and we can program a little bit, but Go Wombat is in a different league. The structure and tuning of the databases were handled by them. It involves millions and millions of calculations that have to happen when a user does something like pulling a slide.
Ali Khorshidi
managing director, frontdesk NORDIC AB
Go Wombat developed a custom cloud-based solution for Frontdesk Nordic, a Telecom PBX provider in Sweden with a total of 60 employees. All of the developers from the very beginning of our collaboration demonstrated a great seriousness and willingness to cooperate as a team. They used Django to create a tool that automates the counting of deals and other tasks.
Vladimir and the rest of the developers have helped us very much in streamlining our systems and bringing in good flows to our customers. They have worked in a good and efficient way, but above all we have been pleased with the communication between our companies and the employees. We have only strong recommendations, when it comes to working with Go Wombat.
Lionel Lassalle
Founder and CEO, CRUNCHO
We have worked with Go Wombat for a bit more than half a year now, hiring both the full-time services of frontend and backend developers on their team. Our experience has been excellent, the team has been able to solve any architecture dilemmas and helped us achieve our software goals in a shorter timeframe than we had initially planned.
The collaboration has been smooth and we have been able to develop our service further and tackle some difficult technical issues together. I would recommend working with Go Wombat because their main focus is the delivery of software that works and their developers are willing to go the extra mile in terms of creativity to make that happen.
Oscar Bergqvist
Back-office chef, svensk Värde pappers service
Efficiency, knowledge and responsiveness is what first comes to mind when I think about Go Wombat. I had very good communication with the project manager and the developers had a great understanding of the project. They also kept documentation, so the software maintenance and upgrading have been straightforward.
The project consisted of front-end development, and considering the result I will not hesitate hiring them on further various projects. I am pleased to be able to say that I can recommend Go Wombat, their technical knowledge, creativity, and ability to complete complex tasks helped accelerate the project and move it forward.
Robert D. Skönblad Andersson
COOP SVERIGE
We have been using Go Wombat for outsourcing parts of our development for several months now, and it's been a fully positive experience. Our team is satisfied with how the Go Wombat developers communicate, solve issues, and take the initiative whenever the problem is time-sensitive.
The team works fast, they ask the right questions, come up with ideas for solutions, and can work both independently and in closer collaboration. They have become one of the driving forces in the creation of our software and we’ve been very impressed with everything. Definitely recommended.
Oleksii Tsvietkov
CTO, FF GROUP
We have been working together for 5 years already on dozens of various projects. The engineers from Go Wombat are experienced and dedicated, they provide decent support efforts and have a sense of efficiency. They also fuse agility, applications functionality, and new technologies implementation very well.
We've faced a lot of technical challenges during our cooperation on security systems, logistics and traffic management, and data analysis where Go Wombat showed a strong grip over the situation and profound expertise. We know the capability of their team and expect them to do everything on a high level — and they do.
Maor Conforti
vice president of R&D, Cybord
Their engineers are dedicated and reliable, and they deliver at an excellent standard. Go Wombat has delivered efficiently and flexibly alongside internal teams, and the client has transformed the architecture of their custom solution thanks to them. They are flexible to our work methods, communication style, and changing needs.
By having a microservices-based system, the company is now also able to provide high-quality services at a reasonable cost for us. They often take the initiative to suggest improvements in the process and our product, which saves us a lot of time and work. Their engineers are highly engaged with us, our customers, and the product quality.
Neil Hartley
Co-founder, the right five
Go Wombat has been able to both understand our initial concept and create a final system. The product looks fantastic and Go Wombat's design work has been exemplary throughout the project. It is a valuable ongoing partnership largely because the technical experience is a welcome addition to our founding team.
Go Wombat created our first product, and handled everything from design and coding through to hosting. Companies can expect a dedicated and responsive team during their whole project. I fully expected them to put the project on hold for six months, but they never missed a beat. They kept on working. It was miraculous.
Jonas Jakobsson
Head of Sales, Developers Shore
We're most impressed with Go Wombat's strong project ownership. We give Go Wombat excellent feedback on their responsiveness, out-of-the-box approach, and problem-solving skills. With their help, we’ve been able to keep our customers happy, so we are more than satisfied with their work.
Go Wombat leverages its expertise to deliver results on time and take full control of the project. I have a lot of happy clients who keep on coming back to us, and they’ve praised Go Wombat’s quick response time, curiosity, and problem-solving skills. The team is also incredibly responsive and very professional.