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Custom Adtech Solutions Software Development Services

We build and integrate advertising platforms around your data, workflows and scale requirements. See our work for 4D, IDFree and Sourcepoint, then tell us about the platform, integration or engineering problem your team needs to solve.

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Custom Adtech Solutions Software Development Services

Custom adtech development services

Go Wombat builds custom adtech software for publishers, advertisers and ad networks.

For publishers

Tools for managing content ownership and distribution, for paid TV, video streaming channels and web and mobile publishers.

For advertisers

Programmatic advertising solutions that extend your brand's reach, including integration with and management of inventory systems.

For ad networks and other providers

For networks that connect advertisers with publishers, other networks or aggregators, we develop automation and management tools.

Adtech solutions for marketing campaigns

Custom software to generate more leads, target audiences more accurately and automate digital marketing and advertising processes.

We build custom adtech solutions, including:

Custom adtech and martech software

A custom platform that integrates your channels, a marketing and sales CRM, or other software built for your business.

Partner integrations

Software that connects the tools in your marketing and adtech stack into one platform.

Machine learning and AI

Machine learning models for bidding, targeting and ad delivery.

Adtech startup services

MVPs and custom platforms for adtech and martech startups.

Our experienced adtech specialists and developers

What you get when Go Wombat builds your adtech software:

Experience

Go Wombat has over 10 years of experience building complex software, including adtech software for clients such as Sourcepoint, 4D and IDFree.

Adtech expertise

Our developers know the adtech and martech ecosystem and build tools that meet today's needs and scale as your campaigns grow across channels.

Creativity

Business needs change, so we design adtech software that can adapt, and we look for bottlenecks before they appear.

Our tech stack

We build adtech platforms mainly in Python, together with the frameworks and technologies listed below.

Technologies used in our custom adtech solutions

The Go Wombat tech stack:

React Native
Python
Django
JavaScript
React
Node.js
Amazon Web Services
REST API

Custom adtech and programmatic software development

Our custom adtech software development services cover the main types of advertising and marketing software.

We work with advertisers, publishers and other companies in the advertising supply chain.

DSPs, SSPs, and similar solutions

Demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks and similar providers handle large traffic volumes from many sources.

We build real-time bidding (RTB) solutions and the supporting tools these platforms need.

Ad and traffic quality tools

The physical location of users, type of device being used, and other variables impact the quality of the traffic being bought and sold for marketing purposes.

We build programmatic tools that assess the quality of your traffic and ads against your own parameters.

Private and public marketplaces

Marketplace ad software helps advertisers and publishers work together, sometimes without the involvement of a traditional advertising network.

We can build your own marketplace, integrate your system with third-party vendors or automate marketing processes.

Affiliate management software

Affiliate programmes promote your services without a large upfront investment, but the more successful the programme, the more affiliates you have to manage.

We build affiliate management software with the features your programme needs.

How we build your custom adtech solution

We build advertising software following the standard software development life cycle (SDLC). Here is what the process looks like from your side:

How we build your custom adtech solution

We personalise our adtech development services

We follow an established process, but each project is built for the specific business. If you are not sure what functionality you need, we first gather and analyse the requirements with you.

Martech and adtech areas we cover

We build software for traditional programmatic advertising as well as real-time bidding (RTB) platforms.

Areas where our marketing software can help:

Display advertising

Display advertising

Buying and selling display ads brings revenue and exposure. Custom supply-side software keeps the process running smoothly.

Native and social

Native and social

When influencers publish on social networks and blogs, native and social marketing software makes sure you have all the advertising data.

DOOH marketing

DOOH marketing

Out-of-home advertising is one of the oldest forms of mass communication; digital out-of-home (DOOH) adds digital screens and programmatic buying. We build DOOH software that shows your content to relevant audiences at the right time.

Video advertising

Video advertising

We build video advertising platforms and extend existing ones.

Voice marketing

Voice marketing

We also develop software for voice advertising tools.

OTT and CTV ads

OTT and CTV ads

Programmatic software for connected TV (CTV) and over-the-top (OTT) advertising.

Let’s discuss your AdTech platform

If off-the-shelf platforms don't meet your requirements, we can build adtech and martech software that does.

Tell us what your platform needs to do.

Tell us about your project
Need expert help with your adtech service?

Our adtech software development cases

Selected adtech projects: what we built, for whom and how.

4D

Adtech solution

July 2019 — Ongoing

4D, a product by SilverBullet, is a marketing and advertising platform that matches ads with the right audience in the most relevant context. This privacy-first solution helps brands, agencies, publishers, and ad platforms thrive in the post-cookie era by ensuring that ads are contextually aligned across all channels, thereby enhancing their effectiveness and engagement. 4D delivers display, video and in-app campaigns in trusted environments, using contextual targeting and insights.

4D

IDFree

Data reporting software

March 2020 - Ongoing

IDfree is a platform for building targeted advertising campaigns while respecting user privacy. It uses anonymous data, such as demographics and location, to reach the chosen audience across multiple channels. Unlike traditional advertising methods that rely on cookies, IDfree complies with privacy regulations like GDPR and CCPA. This ensures efficient and compliant advertising, providing a solution for advertisers in the evolving landscape of online marketing. IDfree also offers custom data reports based on statistical data from most European countries.

IDFree

Sourcepoint

Compliance monitoring and privacy measurement technology

Marketing & Advertising

September 2019 - ongoing

USA,United Kingdom

Diagnose is Sourcepoint's compliance monitoring tool for publishers and brands. It uncovers privacy vulnerabilities introduced by vendors on the websites they own and operate. The information provided by the tool allows businesses to make decisions where to publish ads and which publisher portals to stay away from, making sure all Ad placements adhere to regulations like GDPR and CCPA. Diagnose’s dashboards also show where and how vulnerabilities are introduced on a specific property and how to improve its compliance score. The most recent project extension is Privacy Lens, a data privacy measurement and analytics tool for digital advertising. It lets media buyers see how their media inventory suppliers approach consumer data protection.

SourcePoint

Clients & Testimonials

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Chloe Grutchfield

Chloe Grutchfield

CO-FOUNDER, REDBUD (ACQUIRED BY SOURCEPOINT)

The first success metric is Go Wombat’s ability to stick to the roadmap we’ve built together. They’ve been great at delivering when they said they would deliver. We have a big release planned for the end of this week, and they’re on track. They’ve actually delivered everything already, which has given us more time for additional testing.

What's worked really well for us is to see Go Wombat as an extension of our team and not just as a supplier. The company has become a trusted partner. Their thorough planning and ability to stick to a schedule are notable. Customers can expect a partner that integrates smoothly into existing teams and responds well to constructive feedback.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Ulrik Larsen

Ulrik Larsen

CHIEF DATA OFFICER, GLOBALDATARESOURCES

[The software] is working really well, and the experience for the user is seamless. Internal stakeholders are extremely pleased with Go Wombat's skills, which led to the successful completion of the platform and to an ongoing collaboration. The team is thoughtful, creative, and organized, and their development skills are unmatched.

There are a lot of places where they’ve helped us. We’re good statisticians, and we can program a little bit, but Go Wombat is in a different league. The structure and tuning of the databases were handled by them. It involves millions and millions of calculations that have to happen when a user does something like pulling a slide.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Ali Khorshidi

Ali Khorshidi

MANAGING DIRECTOR, FRONTDESK NORDIC AB

Go Wombat developed a custom cloud-based solution for Frontdesk Nordic, a Telecom PBX provider in Sweden with a total of 60 employees. All of the developers from the very beginning of our collaboration demonstrated a great seriousness and willingness to cooperate as a team. They used Django to create a tool that automates the counting of deals and other tasks.

Vladimir and the rest of the developers have helped us very much in streamlining our systems and bringing in good flows to our customers. They have worked in a good and efficient way, but above all we have been pleased with the communication between our companies and the employees. We have only strong recommendations, when it comes to working with Go Wombat.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Lionel Lassalle

Lionel Lassalle

FOUNDER AND CEO, CRUNCHO

We have worked with Go Wombat for a bit more than half a year now, hiring both the full-time services of frontend and backend developers on their team. Our experience has been excellent, the team has been able to solve any architecture dilemmas and helped us achieve our software goals in a shorter timeframe than we had initially planned.

The collaboration has been smooth and we have been able to develop our service further and tackle some difficult technical issues together. I would recommend working with Go Wombat because their main focus is the delivery of software that works and their developers are willing to go the extra mile in terms of creativity to make that happen.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Oscar Bergqvist

Oscar Bergqvist

BACK OFFICE MANAGER, SVENSK VÄRDEPAPPERSSERVICE I STOCKHOLM AB

Efficiency, knowledge and responsiveness is what first comes to mind when I think about Go Wombat. I had very good communication with the project manager and the developers had a great understanding of the project. They also kept documentation, so the software maintenance and upgrading have been straightforward.

The project consisted of front-end development, and considering the result I will not hesitate hiring them on further various projects. I am pleased to be able to say that I can recommend Go Wombat, their technical knowledge, creativity, and ability to complete complex tasks helped accelerate the project and move it forward.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Robert D. Skönblad Andersson

Robert D. Skönblad Andersson

COOP SVERIGE

We have been using Go Wombat for outsourcing parts of our development for several months now, and it's been a fully positive experience. Our team is satisfied with how the Go Wombat developers communicate, solve issues, and take the initiative whenever the problem is time-sensitive.

The team works fast, they ask the right questions, come up with ideas for solutions, and can work both independently and in closer collaboration. They have become one of the driving forces in the creation of our software and we’ve been very impressed with everything. Definitely recommended.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Oleksii Tsvietkov

Oleksii Tsvietnov

CTO, FF GROUP

We have been working together for 5 years already on dozens of various projects. The engineers from Go Wombat are experienced and dedicated, they provide decent support efforts and have a sense of efficiency. They also fuse agility, applications functionality, and new technologies implementation very well.

We've faced a lot of technical challenges during our cooperation on security systems, logistics and traffic management, and data analysis where Go Wombat showed a strong grip over the situation and profound expertise. We know the capability of their team and expect them to do everything on a high level — and they do.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Maor Conforti

Maor Conforti

VICE PRESIDENT OF R&D, CYBORD

Their engineers are dedicated and reliable, and they deliver at an excellent standard. Go Wombat has delivered efficiently and flexibly alongside internal teams, and the client has transformed the architecture of their custom solution thanks to them. They are flexible to our work methods, communication style, and changing needs.

By having a microservices-based system, the company is now also able to provide high-quality services at a reasonable cost for us. They often take the initiative to suggest improvements in the process and our product, which saves us a lot of time and work. Their engineers are highly engaged with us, our customers, and the product quality.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Neil Hartley

Neil Hartley

CO-FOUNDER, THE RIGHT FIVE

Go Wombat has been able to both understand our initial concept and create a final system. The product looks fantastic and Go Wombat's design work has been exemplary throughout the project. It is a valuable ongoing partnership largely because the technical experience is a welcome addition to our founding team.

Go Wombat created our first product, and handled everything from design and coding through to hosting. Companies can expect a dedicated and responsive team during their whole project. I fully expected them to put the project on hold for six months, but they never missed a beat. They kept on working. It was miraculous.

5.0
Quality5.0
Cost5.0
Schedule5.0
Willing to refer5.0
Jonas Jakobsson

Jonas Jakobsson

SALES MANAGER, DEVELOPERS SHORE AB

We're most impressed with Go Wombat's strong project ownership. We give Go Wombat excellent feedback on their responsiveness, out-of-the-box approach, and problem-solving skills. With their help, we’ve been able to keep our customers happy, so we are more than satisfied with their work.

Go Wombat leverages its expertise to deliver results on time and take full control of the project. I have a lot of happy clients who keep on coming back to us, and they’ve praised Go Wombat’s quick response time, curiosity, and problem-solving skills. The team is also incredibly responsive and very professional.

AdTech project planning FAQs

We build and integrate advertising software around existing data and workflows. Start by describing the part of the platform you want to improve, the systems it connects to and the constraints your team must keep. This helps frame the work as a focused integration or extension, rather than assuming a full rebuild.

Share the business problem, your current stack and the systems involved. Useful details include typical and peak traffic, data sources, reporting needs, performance constraints and a target timeline. A short brief is enough to start; note which details are still unknown.

Choose one workflow or integration and define its acceptance criteria before expanding the scope. Depending on the problem, useful measures include response time at an agreed load, data completeness, reporting accuracy or time spent on manual work. Record the starting point so the pilot can be compared with the existing process.

The 4D, IDFree and Sourcepoint case studies on this page describe selected advertising and data-platform projects. Use them to compare the business context, integrations and engineering work with your own requirements. Tell us which aspects are relevant when you send your brief.

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