Adtech solution
4D
Marketing & Advertising
July 2019 — Ongoing
United Kingdom
🇬🇧Overview
4D, a product by SilverBullet is a platform designed for marketing and advertising, enabling users to match ads with the right audience in the most relevant context. This privacy-first solution helps brands, agencies, publishers, and ad platforms thrive in the post-cookie era by ensuring that ads are contextually aligned across all channels, thereby enhancing their effectiveness and engagement. 4D supports the delivery of display, video, and in-app campaigns in trusted environments, leveraging its advanced contextual targeting and insights capabilities..
Services Provided for This Case
Challenge
The primary objective of our client was to develop a website offering a contextual intelligence solution tailored for the post-cookie era. This platform needed to assist advertisers and their agencies in navigating privacy concerns, ensuring brand safety and suitability, and effectively reaching audiences at scale.
Solution
We developed a project that enhances Silverbullet’s capabilities in Audience, Insight, and Activation. This solution integrates seamlessly with their existing services, including data management, data science, and content engagement, offering a comprehensive toolkit to businesses for better audience targeting and improved marketing outcomes.
Technology stack
Backend:
Frontend:
Other:
Result
As a result, 4D leverages advanced machine learning and AI technologies to precisely target customers at the optimal place and time while ensuring compliance with privacy regulations. This innovative approach maximises engagement and effectiveness, delivering personalised advertising experiences that respect consumer privacy.
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