RPA in the Hospitality Industry

How Robotic Process Automation is Influencing The Hospitality Industry.

Automation processes continually revolutionise our world, they change working approaches, simplify our lives, and even make them safer. So, is it any wonder industries of all kinds are actively integrating process automation tools into their workflow.

This article will aim to explain the answer to the question, “What is Robotic Process Automation?” (RPA), and look at how it is being used in the hospitality industry. In addition, we will identify some of the benefits and look at some use cases.

This is a new generation of automation, and business owners in the hospitality industry need to keep up with this trend. These businesses are constantly searching for ways to improve customer service within the hospitality industry. To do this, they are looking at various robotic process automation tools.

What Is RPA?

Robotic process automation is a technology that allows human employees to deploy so-called digital employees or software robots that imitate human actions when interacting with various IT systems for task implementation.

RPA helps companies optimise business processes, and increase company productivity and profitability in the long term. Integrating robotic process automation software into business processes is a must-have step if companies have many repetitive tasks and it takes much time for employees to solve these tasks.

Automation has many benefits for almost all employees, regardless of their departments, since they can focus on more critical tasks instead of performing tedious and routine processes.

We described the importance and benefits of automation in detail in our article about trends in the hospitality industry.

Automate your business processes with reliable process automation software built by Go Wombat — contact us!

How does RPA work?

When Go Wombat is trusted as a suitable partner to create RPA software for a business, there are two stages of RPA configuration, which include training and operation. Training is necessary to explain to your employees how the software works and how it can improve their performance and workflow. You can even hire a specialist who will train your staff and help them delve into this process quickly.

However, in most cases, you don’t need skilled specialists since software development companies like Go Wombat create RPA software that must be user-friendly and straightforward. Therefore, it should have a simple interface and step-by-step instructions.

RPA can function in two ways

Attended

This means users need to control the implementation of tasks by robotic process automation tools. This also includes launching and stopping them manually.

Unattended

As inferred, human intervention is unnecessary. All RPA operations are implemented automatically, and your employees only need to set up the initial configuration so that bots will be programmed for the right start and finish time.

Benefits Of Robotic Process Automation In the Hospitality Industry

Robotic process automation for hotels, restaurants, and travel agencies can be really beneficial, and impact business growth positively.

Let’s look at the primary advantages of robotic process automation:

Revenue management

It becomes easier to control your revenue and use data-driven insights to build a more effective financial strategy.

Flexible scheduling

Scheduling of daily tasks helps employees adapt better to uninterrupted workflow and provide customers with high-quality services.

Personalised experience

It is possible to identify each customer’s demands and build a suitable approach to enable a personalised experience for each customer.

Cost reduction

Automation of multiple processes eliminates human intervention, which leads to a substantial reduction in expenses.

Increased data security

Robotic process automation service enables new security algorithms to augment data security to protect confidentiality from unauthorised access, and cyber-attacks.

Convenient booking process

The booking processes can be automated due to RPA. For example, if a specific room is empty on particular dates, booking processes can be performed automatically without manual intervention by employees.

Customer data leverage

Robotic process automation helps leverage customer data most efficiently — employees can identify target audiences better, use customer profiles to optimise campaigns, increase customer purchase revenue, personalise a customer’s journey, and provide them with the right type of services.

Flexible discount system

Finally, RPA is suitable for cross-selling and upselling. Cross-selling is the sale of additional items along with the primary product. For example, a customer reserves a room in your hotel, and you can offer a discount to the restaurant in your hotel or the SPA room. Upselling means the sale of two services with the third one for free. 1+1 = 3 — such methods of upselling services can often be found in supermarkets.

Based on the above, it should be noted that any company serious about digital transformation and making their business competitive, should think about intelligent automation.

Today, automation is necessary if you’re going to keep up with the times.

Contact Go Wombat to build a custom RPA software with unique functionality!

Robotic Process Automation Use Cases In The Hospitality Industry

As you can see, robotic process automation has a lot of advantages for your hospitality business. That is why we want to share the top five real uses of RPA in this industry.

Booking

Software robots can improve booking processes by communicating with customers via chatbots and scanning customer preferences to provide them with personalised services. RPA makes it possible to select the most suitable booking options for each customer.

Automated booking reduces customer wait times and positively impacts their satisfaction. Further, software bots can even build discount strategies and provide promotional offers automatically.

Pricing Analysis

Competitive pricing is vital for successful business management. So before you start setting specific prices for your services, you need to analyse your competitors’ pricing. It will help you combine quality and price to get higher revenue with lower expenses. Software bots do this job; they will scan existing competitors and their pricing, so you will save your employees’ time and let them focus on more critical tasks, but they will avoid dealing with this routine work.

Loyalty Processing

Software robots also work well to process customer loyalty and enhance it. They can analyse customers’ requests, process their reviews (both positive and negative), and select the most appropriate solutions for customers to improve their satisfaction.

Trained bots can also analyse customers’ behaviour and use these patterns to increase the service level of the whole company. Indeed, software bots can do this job much faster than humans, with a much lower number of errors.

Regulatory Compliance Monitoring

If your business processes confidential data of users located worldwide, it is necessary to comply with all regulations which act in specific regions. For example, when you process data of EU-based citizens, your business must comply with General Data Protection Regulation (GDPR). In addition, there are some data privacy acts in the US, and California Consumer Privacy Act (CCPA) is one of them. So you must ensure compliance with regulations of all regions where you work.

Again, robotic process automation technologies come to the rescue, and they perform auditing and reporting processes to notify you whether regulatory compliance is appropriately completed. Save your time and energy for more exciting tasks.

Claims Processing

Unfortunately, claims sometimes occur, and specialists in your company need to review these claims and make sure that each claim falls within your company’s policy. Then, a decision on whether to settle or reject the claim is made.

RPA revolutionises this process and makes it smoother. So, for example, a software bot automates claims processing, while humans should do rejection or settlement since this is a highly responsible process where Artificial Intelligence-based software may fail. However, the entire process becomes faster and improves employees’ productivity.