Demco

Manufacturing, Agriculture
March 2020 - Ongoing
USA![]()
Overview
Demco is a large equipment manufacturer in the US. It produces agricultural equipment, semi-trailers, trailer components and RV towing products.
Go Wombat built a CRM system that improved communication between Demco, its dealers and their customers. Demco already used an ERP system for internal business processes, but not for the interaction between dealers and customers.

Services Provided for This Case
Challenge
Demco sells through its dealer network, and most of its products are custom equipment built to customers’ requests. Communication with dealers ran through outdated ERP software. Pricing a product configuration was slow, because both Demco and the dealer had to look up prices item by item. There was also no automated way to handle warranty service requests and no digital library of manuals or technical documentation.

Solution
The plan had three parts: a cloud-hosted web application for Demco and its dealers, a separate web application where end customers can check their orders and warranty status, and integration of the new CRM with the existing ERP system. We used Python (Django) and JavaScript (React), which let us set up different user groups with different access levels. AWS cloud services let the system process a large number of dealer inquiries quickly.

Technology stack
Backend:
Frontend:
Other:
Result
We built a CRM platform that connects Demco’s departments with its dealer network and end customers. It is a web application hosted on AWS.
The system produces a detailed assessment of an equipment configuration, with an item list and prices, in less than a minute. This makes dealers more flexible with clients and lets them quote only items that are currently available. Dealers can also submit products for exchange or refund and track the status of each request in their account.

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