Adtech solution
4D

July 2019 — Ongoing
Overview
4D, a product by SilverBullet, is a marketing and advertising platform that matches ads with the right audience in the most relevant context. This privacy-first solution helps brands, agencies, publishers, and ad platforms thrive in the post-cookie era by ensuring that ads are contextually aligned across all channels, thereby enhancing their effectiveness and engagement. 4D delivers display, video and in-app campaigns in trusted environments, using contextual targeting and insights.

Services Provided for This Case
Challenge
The primary objective of our client was to develop a website offering a contextual intelligence solution tailored for the post-cookie era. The platform had to help advertisers and their agencies deal with privacy concerns, keep their ads brand-safe and suitable, and reach audiences at scale.

Solution
We developed a project that enhances Silverbullet’s capabilities in Audience, Insight, and Activation. It integrates with Silverbullet’s existing data management, data science and content engagement services, so businesses can use them together for audience targeting.

Technology stack
Backend:
Frontend:
Other:
Result
As a result, 4D leverages advanced machine learning and AI technologies to precisely target customers at the optimal place and time while ensuring compliance with privacy regulations.

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