Data reporting software
IDFree

March 2020 - Ongoing
Overview
IDfree is a platform for building targeted advertising campaigns while respecting user privacy. It uses anonymous data, such as demographics and location, to reach the chosen audience across multiple channels. Unlike traditional advertising methods that rely on cookies, IDfree complies with privacy regulations like GDPR and CCPA. This ensures efficient and compliant advertising, providing a solution for advertisers in the evolving landscape of online marketing. IDfree also offers custom data reports based on statistical data from most European countries.

Services Provided for This Case
Challenge
The main task was to process large data sets and calculate targeting data in real time, within 2–3 seconds. We also had to build integrations with advertising platforms such as Google Ads, the Meta (formerly Facebook) Marketing API, Snapchat, Xandr (acquired by Microsoft in 2022) and Adform. Each integration had to keep delivering targeting data while the platforms frequently changed their APIs.

Solution
We built the product on a distributed AWS infrastructure in which users' data is stored and processed separately from targeting data. This keeps access to results fast and hosting costs under control.

Technology stack
Backend:
Frontend:
Other:
Result
IDFree lets clients activate ready-made audiences from Global Data Resources or build custom audiences from a plain-language brief across 37 markets. Clients can preview campaign reports before launch and activate audiences on Facebook, Adform, Google Ads, Snapchat and other platforms.

Make Your Project Successful
Ready to elevate your business with transformative solutions? Reach out to us and let's discuss how Go Wombat's expertise can create a tailored software solution for your industry. Your success story begins with a simple click.
Contact us
Clients & Testimonials
Start your project












