Compliance monitoring and privacy measurement technology
SourcePoint
Marketing & Advertising
September 2019 - ongoing
USA
🇺🇸,
United Kingdom
🇬🇧Overview
DIAGNOSE, an AdTech initiative for Sourcepoint, equips major advertisement distribution and delivery platforms with tools to assess and control compliance on portals and websites. The information provided by the tool allows businesses to make decisions where to publish ads and which publisher portals to stay away from, making sure all Ad placements adhere to regulations like GDPR and CCPA. Diagnose’s dashboards also enable businesses to understand where and how vulnerabilities are introduced onto a specific property and how to improve the compliance score.
The most recent project extension is Privacy Lens, a data privacy measurement and analytics tool. It delivers crucial data on privacy tracking, and information sharing policies within mobile apps on Google Play and Apple’s App Store, aiding informed ad placement and legal compliance.
Services Provided for This Case
Challenge
The task involved converting a manual service into a digital product.This included handling extensive big data aggregations and automating data collection from dynamic and frequently updated websites.
Solution
We developed a highly scalable website scanning tool that automates data collection seamlessly, requiring no integration effort from clients. The tool provides multiple and easy-to-understand visualisations for comprehensive data and insight analysis.
Technology stack
Frontend:
Backend:
Other:
Result
We've built a user-friendly tool for data privacy measurement and analytics, compliance monitoring and dialogue consent management. This has helped increase transparency between consumers, brands, publishers, and intermediaries. Continuously developed, it has gained trust from huge media publishers worldwide.
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